Election Year: 1964

Scope and Contents Ad showing an inverted candidate with Voice-over quoting opponents occasion of statement on Social Security. They flip the photo over and the candidate states that he wants Social Security to be strong enough to have power to buy groceries. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents The President of the CWA discusses the Union's hope for the future in the candidacy of LBJ. Shows clips of LBJ and his running mate Herbert Humphrey at the 1964 Democratic National Convention addressing the need for better labor relations. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents Chairman of California delegation to National Republican Convention warns that if the reactionary right-wingers get control of the Party, California will no longer have a two-party system. Agency or Creating Entity: Other

Scope and Contents Candidate discusses his belief that by standing for freedom, he gives others the sense that they are strong for freedom. Agency or Creating Entity: Other

Scope and Contents Graphic reminding voters to Voters for the candidate. Agency or Creating Entity: Other

Scope and Contents Candidate stating that Republican want to surge forward on the basis of leadership and not political expediency. Agency or Creating Entity: Other

Scope and Contents Candidate states that responsible federal aid to education is through scholarships and construction of new buildings. Agency or Creating Entity: Other

Scope and Contents Former Rep. National Committee man tells Voiceover that candidate- date turned an almost bankrupt state around by balancing the state's budget. Agency or Creating Entity: Other

Scope and Contents voice states that opponents say that the candidate wants war. Candidate states that peace can only come by courage and simple strength and that he wants that peace. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents The chairman of the Rockefeller delegation alludes to ties between the John Birch Society and the opponent. Tells Voiceover that a Voters for the candidate is a Voters for responsibility. Agency or Creating Entity: Other

Scope and Contents Voice-over typewriter and paintbrush same in political campaign, find out truth about cand. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents voice states that opponent's say the candidate is against civil rights. Candidate states that he has been for civil rights long before it became popular and that the answer is not laws, but in the heart of man. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents Former government official states that because of candidate's experience as governor of New York he deserves the Voiceover' consideration. Agency or Creating Entity: Other

Scope and Contents voice states that opponents say that candidate is tough on Cuba. Candidate states that we must be tough on Cuba or we hand over Latin America to the Communists. He pledges not to let this happen. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents Voice-over states that opponents say that the candidate wants to do away with the income tax. Candidate states that he wants to change the income tax so that every individual pays his fair share. Agency or Creating Entity: Erwin, Wasey, Ruthrauff and Ryan Inc.

Scope and Contents Signboards with different pictures of Goldwater, depicting his two-sided views on topics such as Social Security, tax cuts, and nuclear weapons. Agency or Creating Entity: Doyle, Dane & Bernbach

Scope and Contents An attack on Goldwater's stance on nuclear weapons with nuclear explosion in background. Agency or Creating Entity: Doyle, Dane & Bernbach

Scope and Contents Scenes of poverty and impoverished children as an appeal for Johnson's war on poverty. Agency or Creating Entity: Doyle, Dane & Bernbach

Scope and Contents Citizens of Centralia, Illinois give their opinions of Johnson and his domestic policies. Includes scenes of an average day in the town. Briefly discusses Philadelphia slums and Oklahoma farmers. Agency or Creating Entity: Doyle, Dane & Bernbach